Aa
Ranked by Google. Named by AI.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Headlines −0.05em tracking · 0.9–1.0 leading
Identity system · v1.0
Brand kit.
Everything that makes Mantra look and sound like Mantra. Logos, colour, type, the five forms, and ready-to-post assets, all exportable at full resolution.
(01)Logo
A ring, and the point it makes.
The mark is an open ring: the repetition of a mantra, and the engines orbiting a question. The single signal-orange point resting in the gap is the brand that gets named, the answer. Never draw one without the other.
Clear space
Keep one ring-radius free on every side. Minimum size: mark 16 px, lockup 96 px wide.
Don’t recolour the point
The point is always Signal, or Paper on a Signal ground.
Don’t rotate the ring
The gap always sits top-right, at one o’clock.
Don’t close the ring
Without the gap, there’s no room for the answer.
(02)Colour
Mostly paper. A little signal.
Warm neutrals do the work; Signal is used once per view, for the thing that matters most. Click any swatch to copy its value.
Paper 60
Ink 28
Bone 8
4
(03)Typography
Three voices, one sentence.
Geist carries every line. Instrument Serif italic lands on the single word that matters, at most once per headline. Geist Mono labels, indexes and data. All free on Google Fonts.
Aa
Be the answer.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
One word per headline · set 6% larger
Aa
(01) THE SHIFT · 23× · DAY 0–2
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 → ↗ · ×
Uppercase · +0.04em tracking · 11–12px
(04)Forms
Five forms, made of points.
Mantra’s imagery is built from thousands of points, never solid 3D or gradients. Each form has a meaning; use the one that matches what you’re talking about.
(06)Wallpapers
For desks, decks and lock screens.
Desktop at 2560 × 1440, phone at 1179 × 2556. Also good as slide backgrounds.
(07)Voice
Calm, precise, certain.
We write like the answer we want to be: short, specific, and easy to quote.
We say
- Be the answer, not a link.
- We ship the fixes. You approve them.
- Measured in your own analytics.
- Month to month. You own everything.
We never say
- Skyrocket your rankings 🚀
- Guaranteed #1 on Google
- Leverage synergistic AI solutions
- Revolutionary, game-changing, unlock
- 01
One idea per sentence.
If AI can’t quote it cleanly, rewrite it.
- 02
Numbers over adjectives.
“Roadmap in 48 hours” beats “fast onboarding”.
- 03
No promises we can’t keep.
We commit to the work and report the outcome honestly.
Headers, avatars, previews.
Exported at each platform’s exact size. Toggle the safe zone to see where X places your profile picture over the header.
Profile pictures · 400 × 400
Link preview · 1200 × 630